Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are 10 logos that you see almost every day and what they represent.
The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.
BMW has a history in aviation and its logo stays true to its roots. The blue and white represent a propeller in motion with the sky peeking through. In fact, BMW had a role in World War II as a creator of aircraft engines for the German military.
The Apple logo represents the forbidden fruit from the "Tree of Knowledge" in the Biblical creation story of Adam and Eve.
This logo is so creative. If you look closely you will see the arrow between the letter 'E' and 'X', which represents the company's forward thinking ways and outlook towards the future.
The Mercedes-Benz logo is the most confident of all. The tri-star represents the company's dominance in quality and style over all things land, sea and air.
The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn't stand for anything. So they kept the three stripes and just made them slanted to resemble a mountain.
Plain and simple, right? Well, no. Each of these hoops represent the 4 founding companies of the Auto-Union Consortium way back in 1932: like DKW, Horch, Wanderer and Audi.
IBM’s logo has a hidden message for the whole world. The white lines passing through give the ap
pearance of the equal sign in the lower right corner, representing equality.
The 'V' stands for "volks" which means people in German and and the 'W' stands for "wagen" which means car. It's the car for the people.
中代表“人民”( volks)，W则代表汽车( wagen)。
You may have thought the arrow looks like a smiley face, meaning Amazon's main mission is to make their customers happy. But notice the arrow is pointing from the a to the z. This represents the fact that Amazon has a large variety of items for sale, from A to Z.