How to market products by advertising?
如何通过广告推销产品?
关于“广告宣传”的常用表达:
Our main purpose is to establish brand awareness among our target audience.
我们的主要目的是为了在我们的目标群众中树立品牌意识。
With the company developing，more expensive media should be used......
随看公司的发展，应当做些费用更高的广告……I'll think over your suggestion and discuss it with my sales department.
我会考虑你的建议，并且同销售部讨论一下。
Oh，by the way，here are two advertisements I've created for you.Would you like to have a look at them?
哦，顺便说一声，这是我给你们设计的两份广告，您想看一下吗?
As far as I know，your products are being advertised only in...... That's far from enough.
据我所知，您的产品仅做了……广告，这远远不够。
I think the products should be advertised on television as well.
我认为还应该做电视广告。
Have you thought about advertising in......?
您想过在……刊登广告吗?
You can introduce your products to a special group of readers and attract their attention with eye一catching illustrations.
您可以将您的产品介绍给特定的读者群，而且还可用抢眼的插图吸引读者。
万用表达金句
1.What's the status of our advertising campaign?
我们公司的广告宣传怎么样了?
2.We've decided to use a variety of media for full coverage.
我们已经决定利用各种媒体做全面宣传。
3.We II have some outdoor ads using billboards near main entrances to big cities.
我们还会有一些户外宣传活动，在大城市的主要入口处，树立广告牌。
4.What style will the ads use?
那么采取什么样的风格呢?
5.Sounds like an ideal approach.
似乎是个完美的方案。
6.Sounds like we，日have a winner on our hands!
听起来我们将会成为一个大赢家!
情景对话
A:Good morning，Carla.How are you today?
B:I'm doing fine.How about you?
A:Great，thanks.So，what's the status of our advertising campaign?
B:As I mentioned before，it'll be a national campaign starting next month.Weve decided to use a variety of media for full coverage.First，well have 30一second spots on television once a day for 3 weeks.At the same time，well do 15-second radio commercials 3 times a day in selected cities with large populations.Finally，we'll have some outdoor ads usin gbillboards near main entrances to big cities.
A:What style will the ads use?
B:Were focusing on slice of life，showing how you can beat the summer heat by biting into a cool ice一cream sandwich.There ll be some reason why to hype our choice of flavors and show everyone they're not stuck with just vanilla.
A:Sounds like an ideal approach.Will we have a new slogan?
B:Definitely.The advertising agency's working on that right now.They'll have some proposals ready by the end of the week.
A:Sounds like well have a winner on our hands?
A:早上好，卡拉。你今天过得怎么样?
B:我很好，你呢?
A:好，谢谢。我们公司的广告宣传怎么样了?
B:正如我以前所提到日的，我们下个月开始的宣传活动，是全国范围内的。我门已经决定利用各种媒体做全面宣传。首先，我门在电视上做持续三个礼拜的广告，每天一次，时间为30秒钟。同时，我门还会在选中的人口较多的城市的电台广播中宣传，每天三次，每次时间为巧妙。后，我们还会有一些户外宣传活动，在大城市的主要入口处，树立广告牌。
A:那么采取什么样的风格呢?
B:T门将把焦点放在日常生活方面，告诉你只要吃一个冰淇淋三明治，就能消除夏日炎热。我们还会通过对多样性口味选择的宣传，告诉大家推荐我们公司产品的原因，香草并不是惟一的口味。
A:似乎是个完美的方案。我们会有新的口号吗?
B:当然，广告代理商正在设计呢。这个周末会出台一些新的策划。
A:听起来我们将会成为一个大赢家!
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