广告投放英语

Susan，there' re so many kinds of advertisements nowadays, such as newspapers, periodicals,television,radio, billboard and recently Internet. Which kind do you prefer in particular?苏珊，现在广告形式很多，如报纸、杂志、电视、广播、大幅广告牌和近的因特网。你喜欢哪种广告形式？

As for me, I like advertisements with catchphrases in them.就我而言，我喜欢带有名言或流行词语为广告词的广告。

That sounds interesting. Could you say more about it?听起来很有趣。能说得详细一些吗？

Well, for instance, sometimes I' m in a hurry but suddenly feel hungry, when I see “Feel good.Fast food” on a billboard before a fast food restaurant or a snack bar, I' ll enter it right away.例如，有时我赶上有急事，但突然又感到饿了。当我看到一家快餐店或小吃店门前的广告牌写有“求快感，吃快餐”，我会马上走进去。

Right, so do I. It' s really simple words and deep meaning.对啊，我也会这样。广告语真是言简意赅，感人至深。

Similarly, “Good teeth, good health.” for tooth paste.类似的还有牙膏的广告“牙好，身体就好。”

Sometimes I see even shorter advertising phrases like Toshiba' s “Anything is possible.”有时，我看到甚至更短的广告词，如东芝公司的“无所不能”。

In some advertisements, advertisers make a clever use of certain well known expressions,changing a word or two to achieve a special purpose for the publicity of their products. For example,“Where there is a way, there is Toyota.” for Toyota cars. As these advertising words come from famoussayings, they are very easy to remember and impressive as well.在一些广告中，制作广告的人巧妙地利用某些名句，改变其中一两个词，为他们的产品的广告宣传取得了特殊的效果。例如丰田汽车的“有路就有丰田车。”因为这些广告词是由人们熟知的成语变化而来，不仅容易记忆，而且生动感人。

That' s true. Whenever I' m a little bit late for work, I' d want to drive faster. But when I see the warning slogan put up at the road side: “Better late than the late”，then I try to control myself and not to drive fast.的确如此。每当我上班时间晚了一点儿时，总想开车快点。但是，当我看到路边竖立的警示牌“迟到总比丢命好！”时，我便极力控制自己，不开快车。

Yes, Susan, we should learn to use these clever skills in our product publicity.是啊，苏珊，我们应该学会在宣传我们的产品时，使用这些聪明的技巧。