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关于电视广告的雅思作文范文

  关于电视广告的雅思作文范文,无论你是否愿意,广告都正成为现代娱乐不可分割的一部分,关于电视广告问题你怎么看?以下就是珠海雅思托福培训学校小编为您整理的关于电视广告的雅思作文范文。
  【题目分析】
  If a product is of good quality and meets people's needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree?(考题重现:2009.04.18)。
  核心词汇:advertising, entertainment。
  文章结构:辩论型片面式话题。
  【高分范文】
  Today's mass media consists of two main components: programs and advertisements. No matter whether you like it or not,advertisements have become an indispensable part in modern entertainment.Therefore, some believe that they have more entertaining functions than promoting functions. Personally, I cannot agree with this argument.
  Undoubtedly, watching advertisements does make some fun to the audience sometimes; for most advertisements contain fancy art elements that attract people to keep their eyes on them. What we should never forget is the question: Who invests money in advertising areas and what is the purpose? The answer will be shown as follows.
  The producers fund the advertisements for decades with the only purpose to make their products sell well at a higher price.Although some advertisements have entertaining elements, they are just for promotion on three levels: First, on communicationallevel, the purpose of making advertisements is to enable people to get to know the information of the product generally and vividly.In other words, people start to know what a product is like through advertising on TV or through other channels. The second level is much higher, which popularizes the influence of the product to the public. With the great help of modern media, people can easily sink into a population effect, in which they are apt to think that the product is not perfect but fashionable enough to have.Last, it may not appear in every advertisement, but each advertisement may contain some false information of the product in order to cover some shortcomings. As a saying goes, There is no reasonable consumer, but only crazy buyer tempted by advertising.

  All in all, advertisements are a vital element in the commercial society for selling products or services. The entertaining elements in those things will add colors to the promotion but only stabilize on this level for a while.
  【范文翻译】
  大众传媒由两个主要部分构成:节目和广告。无论你是否愿意,广告都正成为现代娱乐不可分割的一部分。因此,有些人认为广告的主要功能是娱乐大众而非促进销售。我个人不同意这种观点。
  毫无疑问,有时看广告确实能给人带来快乐,因为多数广告都包含花哨的艺术元素,这些都足以吸引人们的眼球。我们永远不该忽略的问题是:谁为广告买单呢?而广告的目的又是什么?答案就在下文。
  生产商长年累月对广告进行投资,其目的就是想以更高的价格卖出商品。尽管一些广告具有娱乐元素,但他们是从三方面进行营销。第一,在通讯手段上,作广告的目的就是让人们能够形象并大体地了解产品的信息。换句话说,让人们通过电视广告或其他渠道,了解一件商品的概况。第二层面稍微高一些,是将产品的影响推广到全体公众。在现代媒体的帮助下,人们很容易陷入一种群体效应,使人很容易去买并不完美但很“炫”的玩意。后一个层面可能并不是在所有广告都出现,但每一条广告都包含产品的虚假信息,其目的就是为了掩盖其缺点。常言说得好:“没有可能理智的消费者,只是被广告冲昏头脑的购物狂。”
  总之,为了在商业社会,广告是销售产品和服务的一个重要元素。其中的娱乐元素会为销售添加色彩,但也只能停留在这个阶段而已。
  以上就是珠海雅思托福培训学校小编为您整理的关于电视广告的雅思作文范文。为了在商业社会,广告是销售产品和服务的一个重要元素,你怎么看?小编提醒大家,雅思考试需努力,雅思-拒绝“二战”。
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