剑桥雅思真题写作范文

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剑桥雅思真题写作范文篇一:广告

Task:Advertising discourages us from being different individuals by making them want to be or to look the same. Do you agree or disagree?

Sample answer:

It is said that advertising is so influential that it persuade people to become similar with each other. I believe this statement is a bit overstated.

First of all, it is unfair to blame advertisements for the popularity of some certain products amongst consumers. For example, using iPhone and other electric devices has become increasingly popular throughout the world, especially in China. What are the reasons? I think it is because of its good selling points and designs instead of the commercials. While some mightcounter that some target consumers are vulnerable, such as children and teenagers, and they might be persuaded to purchase similar items, I believe it seldom happens since these days young people are longing for distinctive appearance and individuality.

Secondly, it is truly less likely for consumers to make similar choices with the help of commercials. By viewing a variety of advertisements broadcasted on TV or billboard, people are informed of different choices in terms of prices, designs and patterns. They might fine-tunetheir demand first, comparing the products available on the market, and making wise decisions that satisfy themselves in the end. By contrast, without the advertisement, consumers have no access to discover their real needs and find the better choice, which might lead to uniformity in purchasing decisions.

In conclusion, it is the quality of goods rather than their advertisements that attracts consumers. As there are so many kinds of commercials, customers have a wide range of selections, making them become different rather than identical.

剑桥雅思真题写作范文

剑桥雅思真题写作范文篇二:广告是否让人们变得一样

Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?

广告阻止我们成为不同的个体,使我们成为他们想要我们成为的样子,看起来都一样。你同意或不同意吗?

参考范文:

Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have the similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below.

Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand names, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core values of these words bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.

However, when considering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in making fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.

Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in terms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive public imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.

In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audience, the truth is that advertisements not only let big companies rule the market solely, but also manipulate the public’s minds to buy the same things.

剑桥雅思真题写作范文篇三:是否该禁止一切广告

Society would benefit from the ban on all forms of advertising because it may serve no useful purpose, and can even be damaging. To what extent do you agree or disagree?

社会将受益于所有形式的广告禁令,因为它(广告)可能没有有用的目的,甚至可能具有破坏性。你在多大程度上同意或不同意?

参考范文:

It is undeniable that advertising industry has grown in the last years, positive and negatives points of view have born among the people opinion due to the impact over life consume. I particularly believe that it has a lot of advantages, but it should be regulated correctly.

Advertising has several benefits. Firstly, it helps to promote products and services among people; it is especially true when a new brand and trends are being introduced on the market. Secondly, it is a powerful tool to induce sales and revenues by many modern businesses; As a result, a lot of companies invest much money to develop strategies on media to close their products to the customer. Lastly, adequate advertisements are useful to inform and educate our society. For instance, strong campaigns against violence, abuse and discrimination have had excellent results in schools among young people.

On the other hand, others argue that advertising has a negative impact, such as it gives false information and extreme consume is encouraged by a high quantity of advertisements on radio, TV and internet. Consequently, children could be persuaded and influenced by unreal and overacted behavior showed on them. In contrast of this, many companies and governments have started to regulated those announce and his content. For example, notes have been printed on covers related to the risk to get any product in excess or even changes made in the art and photos such as human body modifications or unreal effects.

In conclusion, I believe with a correct regulation applied to agencies by governments, advertising is an excellent way to get people close to products, trends and information.


剑桥雅思真题写作范文篇四:控制媒体暴力

The government should control the amount of violence in films and on television in order to decrease the violent crimes in society. To what extent do you agree or disagree with this issue?

政府应该控制电影电视上暴力镜头的数量,为了减少社会暴力犯罪。你在多大程度上同意或不同意这个问题?

参考范文:

Nowadays, many people argue that the government should control the amount of violence in films and on television, in order to reduce social crimes. In my view, this assertion is partially wise, and my reasons would be explored as below.

Admittedly, there are many good reasons for controlling the amount of violence in films and on television. First, violent films and television are mental poisons for the audience It is because they contains numerous of erotic, corrupt and provoking episode, with long exposure to which, viewers might become aggressive and eccentric. In addition, violence contents set negative role models for young viewers, especially the youth. Activities like fighting, shooting or killing done by movie stars send teenagers a wrong message that violence is an effective or even essential solution to all troubles. Therefore, these youngsters with immature minds begin to admire violence and disrespect social rules, which leads to the increasing of the juvenile delinquents. According to the analysis above, it is clear that the measure of limiting violent information on media should be encouraged, for the reason that it can directly cut off the access to those illegal and evil behaviors and thoughts, thus keeping people from imitating them.

Advocates claim that the practice of controlling the amount of violence in mass media is a brazen violation of the people's basic right to know the truth of the world. For example, some films contain some violence, but they reflect the things happened around us. Rather than producing negative effects on audience, to some extent, these films educate them. Furthermore, violence in films or on television programs cultivates people's senses of crisis and responsibility, which makes ordinary people and police work better for public security. Consequently, it is irresponsible and foolish to blame the media for violence in our society.

As far as I am concern, I strongly believe that the amount of violence in films and TV should be controlled. At the same time, we cannot deny the advantages brought by them. And the best policy is to develop the merits of the violent films and television, while grading and filtering them.

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