catchy adj.易记住的;易使人上当的
[例]The advertising has a catchy and musical slogan.
那个广告的广告语朗朗上口、易读易记。
clever concept 巧妙的概念
communications media 传播媒介
compulsive consumer 冲动的消费者
[拓]consumer attitude消费者心态.
consumer behaviour消费者行为.
consumption pattern消费形式.
[拓]consumption rate消费水平.
creative talent创造才能.
deceptive adj.欺骗性的.
[例]Deceptive advertising has damaged the company's image.
虚假广告已经损坏了该公司的形象。
design of product产品设计
exaggerate v.夸大,夸张
[例]Advertisement often exaggerates the function of the product.
广告常夸大产品的功能。
flowery adj.辞藻华丽的,多花的,绚丽的.
icon n.图标;肖像,偶像.
inducing a dj.产生诱导作用的.
nuisance n.讨厌的人或东西,麻烦事.
offensive n.进攻,攻势 adj.讨厌的,无礼的,攻击性的.
[例]The best offense is their offensive.强的进攻就是他们进攻我.
persuasive adj.善说服的,容易说服人的
sales promotion促销.
voiceover n.画外音,旁白
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