小知识
Global marketing is becoming more and more complex over theyears with the increasing trend in internationalization.Having toomany choices, marketing managers must face the challenge of determi-ning which international markets to enter and the appropriate.market-ing strategies for the countries they are planning to penetrate. Market-ing should not be confused with promotion, advertising, pricing orsales. In truth,marketing is the strategy that drives these entirecourse of actions to successfully communicate your meaning to the tar get audience.
译文:
多年来,随着不断增长的国际化趋势,全球市场正在变得越来越复杂。面对诸多的选择,市场经理们必须对进入哪一国际市场,以及如何制定打入这一市场的策略做出决定。市场不应该与促销、广告、价格或销售混为一谈。事实上,市场应该是一种能成功地使你自始至终与你的目标客户沟通的策略。
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