Trends in clothing fashions are often engineered by clothing designers, advertisers, and the media to create a particular “look”. The “grunge” look is an example of a heavily promoted fashion. Fashions are more universally subscribed to than fads. Wearing athletic shoes as casual attire is a good example of a universal fashion.
Glossary:
Grunge: One that is dirty, inferior, obnoxious, or boring.
The words subscribed to in the passage is closest in meaning to