市场调查英语-勤学培训网

　　企业一般通过市场调查，获得关于产品的市场营销信息和资料，用来分析市场情况，了解市场现状及趋势，为产品营销决策和产品研发提供准确资料。一般通过市场环境调查、市场状况调查、消费需求、产品价格、销售渠道等方面进行调查。

　　Price is an important variable in our market.

　　价格是我们市场的重要变量。

　　Before conducting a marketing survey, you need to know what market you're targeting.

　　进行市场调查之前，必须清楚市场的定位目标。

　　Do you think this product is more competitive in international market?

　　你认为我们的这一产品再过近市场上更有竞争力吗?

　　It is important to test marketing material for consumers to see how a consumer will receive it.

　　用产品给消费者测试，看他们是如何接受者产品的，这个很重要。

　　Did you get the marketing survey results?

　　你知道市场调查结果了吗?

　　According to the new survey, our new published books have a good market in China.

　　根据新调查，新发行的书在中国有很好的市场。

　　You might conduct a survey at the mall or on the street,via telephone, online, or through the mail.

　　你可以通过商场或街头、电话、上网或电子邮件来进行调查。

　　Sometimes we carry out our own research, but for major products where development costs are likely to be high,we employ specialists.

　　有时候是我们自己搞调研，但对于那些开发费用高的主要产品我们请专家调研。

　　He'll give us a report on the result of the research in the morning.

　　上午他将就调查结果给我们做一次报告。

　　The final data shows that there is a slide in the stockmarket.

　　根据终数据显示股票市场有所下滑。

　　情景对话

　　Jack:I went through the sales figures in the marketing survey report.If compare it with our survey of consumptive habits, you can draw one conclusion.

　　Charlie:What's that?

　　Jack:Price is quite sensitive in this market. When our product was marked up at a higher recommended retail price, our sales were lower and lower after product launch. At a discounted price, we landed more sales.

　　Charlie:Do you think we should start low?

　　Jack:Yes. Price is an important variable in our market,so we can use it to build our customer base. If our customers get hooked on the low recommended retail price, they will buy and become more loyal to our brand. In that case, we can hike the price up when the sales hit the peak and our customer baserelays on our products.

　　Charlie:That sounds like a really clever marketing strategy.

　　Jack:This is a very competitive market. We've to come up with a few clever strategies in order to keep our place on top.

　　Charlie:I think we should focus on young consumers.

　　Jack:That's our targets. The young consumer is fast to commit, but fickle to stay with a brand. Our challenge is customer loyalty.

　　杰克:我看了市场调查的数据报告。如果与我们产品的消费习惯调查报告比较，会得出一个结论。

　　查理:什么结论?

　　杰克:市场对价格是很敏感的。当产品建议零售价高时，产品发布后，我们产品销售额越来越低。产品打折时，销售额就升高。

　　查理:你建议我们该从低价开始?

　　杰克:对。价格是我们市场的重要变量，我们利用来创建我们的客户群。如果客户群认可我们的建议零售价，他们就依赖我们的品牌。那样的话，当销售额达到峰值，客户依赖我们的产品时，我们就可以抬高价格了。

　　查理:这似乎是不错的市场策略。

　　杰克:市场竞争激烈，我们必须拿出的策略来赢得领先优势。

　　查理:我认为该关注年轻人消费群。