提到广告相信大家已经很熟悉了，不管是在网络上还是在现实生活中，都是随处可见的宣传广告。今天小编收集整理了关于广告的托福作文，一起来看看吧!
关于广告的托福作文
The whole point of advertising is to encourage us to buy things we don't need. Advertisers are in the business of making money of themselves and their clients. If they manage to sell us something that's good for us too, that's fine. But their primary goal is profit.
It begins when we're children. Saturday morning children's television is full of commercials. Over and over again, children see images of toys and games. They see other children who are having the time of their lives. They watch these children and get the message that if they want to have that much fun, they need to buy those things. Thus, at a very early age, we're introduced to two ideas: that we want to be like everyone else, and we want to have what everyone else has.
This continues throughout our lives. We spend a lot of our money trying to keep up with our neighbors. We buy the latest model cars, have all the latest gadgets in our homes, and live a lifestyle beyond our budgets. Advertising encourages us to define ourselves by what we own rather than by who we are. It encourages a competition of false values and shallow measurements of what matters in our lives.
Advertising can be damaging. However, it is also one of the ways in which our economy keeps growing. People need to buy products in order for other people to have jobs manufacturing, transporting and selling those products. Advertising also keeps us informed about new products that may actually help us in some way. For these reasons, you could say advertising is a necessary evil.
广告的好处托福作文
Advertising does not mean to educate or illustrate. Primarily it is a vehicle for business and it aims to sell products. As a result, the information we can gather from looking at advertisings is quite limited. However, the cultural ideas used to sell commodities reveal a society's value system, and from the nature of the advertising and the product it aims to sell we can draw conclusions as to which social demography might be the most affluent.
In order to be most effective an advertising campaign will make use of the cultural values of a country. Obviously, companies will be able to sell more products if a great many people relate to the goods and the images used to sell them. For example, in a country like the United States where a great percentage of the population is religious, advertisers use expressions such as heavenly, divine, or revelation, because these have connotations that prospective customers will likely identify with. Similarly, advertisers will try to employ fashion models who embody a culture's ideals of personal beauty, because attractive men and women will sell more products than unattractive ones.
Companies identify social demographics or parts of society that are most likely to buy their products and design their advertisings accordingly. For example, teenage girls are more likely to buy mobile phones than retired factory workers. Thus companies will make use of fashion trends in their ads and probably pay a famous pop singer a big chunk of money to endorse their product. If the majority of all advertisings in a country are geared towards a specific target market or audience, then this part of the population probably has the most financial resources at their disposal.
Although we can learn some things about a country by looking at its advertising we have to remember that this knowledge is limited. After all, advertising is only directed at people who have the means to buy consumer goods. Thus advertising does not tell us anything about the overall prosperity or likes and dislikes of a country. Also, advertising not only reflects but also tries to shape and change cultural values. Therefore, it does not accurately reflect the exact state of a country's culture.
广告的利弊托福作文
Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?
Television screens, newspapers, buses, and almost all city streets are flooded by all kinds of advertisements. This has both advantages and disadvantages to consumers who are unavoidably influenced, though the degrees vary from person to person.
Because of the advertisements placed by many competing companies, consumers are able to learn about certain new products rapidly. If a product happens to be what some consumers need, they might be attracted to make a purchase and have trial use. If it turns out to be really good, people would set about recommending it to friends and the sales of this product will go up very quickly. So, we see this is a win-win situation both to consumers and manufacturers and we also see that consumers are not just influenced profoundly all at once. It takes time for them to establish faith in the advertised products.
In most cases, the advertised products are good and worth buying. But there are also cases where the effects or functions of a certain product are much exaggerated and it will definitely fool some people when they are attracted all at once and go to buy it. Since a product can only win the market through its quality and its long established fame, there's every reason to believe that those fake or much exaggerated products will eventually lose their market shares and die out. Thus, we see that the market is selective and consumers are sensible in the long term.
In developed countries, there are strict censorship and supervising systems regarding advertising. If the advertisement put up by a company fails to honor the advertised effects, it would be termed as fraud, thus violating the law which could lead to really serious result. In most cases, the manufacturing company would be fined so heavily that it would be difficult for it to survive any longer.
From the foregoing discussion, we can see that advertisements influence consumers both favorably and unfavorably and the degrees of this influence differ from person to person. To protect consumers, governments can follow the practice of developed countries by enforcing really strict censorship and supervising laws in regard to advertising as a whole.
