市场调研对于营销管理来说其重要性犹如侦查之对于军事指挥。不做系统客观的市场调研与预测，仅凭经验或不够完备的信息，就做出种种营销决策是非常危险的，也是十分落后的行为。
常用句子
A market survey is necessary.
做一个市场调查还是必要的。
We have done a market survey on this product.
我们已经针对这种产品做了市场调查。
Here is our market survey report.
这是我们的市场调查报告。
We must understand the needs of our users.
我们必须了解用户的需求。
We plan to conduct a market survey in March.
我们计划在三月份进行一项市场调查。
The foreign market was increasingly crucial.
国外市场越来越重要了。
We just conducted a market survey last month.
我们上个月刚做了一项市场调查。
Now coffee prices are rising on the world market.
目前，咖啡的价格在国际市场上慢慢回升了。
There's not much (of a) market for these goods.
这些货物的需求量不大。
She inferred from the market survey that the new product was in great demand.
她从市场调查中推断出新产品有很大的需求。
The new product is universally well received.
新产品在全球市场的反馈都不错。
情景对话
Bonnie:Lance, here is our market survey report.
Lance:Good, please brief your research result.
Bonnie:OK. 60% of the people are attracted by the style of our products. The customers always pay more attention to the package. In my view, these goods didn't sell well merely because of the poor package.
Lance:Yeah, I think so. How about our brand effect?
Bonnie:Well, most people like the idea of being able to buy a Chinese brand rather than a foreign one. In other words, being a Chinese brand is one of our major strengths.
Lance:That's great. So we are confident now. And what about the price?
Bonnie:Almost 40% of the customers can't accept the price.
Maybe we should lower our price.
Lance:Yes, I agree with you. We should express our opinions to general manager.
Bonnie:Absolutely.
邦妮:这是我们的市场调查报告。
兰斯:好的，请简短地说一下你们的调查结果。
邦妮:好的，有60%的人为我们产品的款式所吸引。顾客通常更注意包装，在我看来，这些商品销售不好是由于包装不好引起的。
兰斯:嗯，我也这么认为。我们的品牌效应怎么样?
邦妮:哦，大多数人喜欢买中国品牌而不是国外的品牌。换句话说，中国品牌是我们的一个主要优势。
兰斯:太好了，那我们现在就有信心了。价格怎么样?
邦妮:大约有40%的顾客不能接受这个价格，也许我们应该降价。
兰斯:是啊，我同意你的说法。我们应该把我们的想法表达给总经理。
邦妮:那是一定的。
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