关于广告的英语短文对话
A:Nowadays,advertisingisveryimportanttoproductsales,weshouldpaymoreattentiontoit.Ms.Green,doyouwanttosaysomethingaboutit?
B:Yes.IwanttoaddthatoneofthemainreasonsofthepoorsalesofourproductsinEuropeancountrieswasouradvertisingstrategy.
A:Couldyoubemorespecific?
B:Well.weusedthesameagentforboththeEuropeanandJapanesemarket,andtheadvertisingcampaignswereverysimilar...butresponsewas10%lowerinEuropeancountries.
A:SoyoumeantheadvertisingappealedmoretoJapanesecustomersthantoEuropeancustomers.
B:Exactly.Theyusedvisualsandmusictoconveyanoverallimage,butdidnotsaymuchabouttheproduct.Japaneseareaccustomedtothistypeofadvertising,butEuropeanstendtowantmoreinformationfromadvertising.
A:That'sfascinating.Sowemusttakeintoaccountthesocialandculturalaspectsinadvertising.
B:That'sright.
标签:关于广告的英语短文对话 广告英语短文对话
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