英语直销信格式-勤学培训网

　　英语直销信格式：直销信是写给某些特定的目标消费者的，是向潜在客户推销商品的重要的一种方式，因此在写信之前要做好调查准备工作，了解潜在客户和目标消费者的情况。

　　1)第一部分。

　　直销信的开头应当具有吸引力，应该显示出对潜在客户的关注和了解，使对方有一种因受到关注而产生的信任感，从而有兴趣继续阅读接下来的内容。例如:

　　(1) Your college has been known to us by the eminent achievements you have done in the pastyears and by the graduates of your college, they have been welcomed by the job marketwith their competence and qualification.

　　(2) It has been known to us that the Administrative Building of your college had beencompletely constructed last month.

　　(3) Your company has been recommended to us by the Xiangyun Media Co., Ltd., with whichwe have done business before.

　　(4) The Yisheng Import&Export Corporation has informed us that you are searching foroffice furniture producers.

　　(5) It has always been a great pleasure for us to be given an opportunity to contact with such apromising firm as yours.

　　2)第二部分。

　　这部分应该要尽量使对方的兴趣保持下去，尽量唤起对方内心对产品的需求。具体做法是介绍说明供应商的情况和产品的特征，从有利的角度说明产品的优点。例如:

　　(1) We specialize in designing and producing uniforms of various kinds and styles.

　　(2) We specialize in the production of office furniture. Our products have enjoyed great popularity in the market and received repeated orders from many companies and organizations.

　　(3) Our oil-free facial cream has been welcomed in the market for generations by people ofvarious ages as a perfect cream to leave the skin feeling soft and moisturized.

　　(4) Our newly released children's sports wear has a great appeal for children because it has thepopular characters' design from the latest cartoon movies.

　　(5) The newest model of our products is a perfect design for your store to carry.

　　3)第三部分。

　　此部分的目的是希望之前的内容产生预期的效果，让对方行动起来购买产品，因此应该提供方便易行的联系方式。例如:

　　(1) Just post the pre-paid card today, then you will get a sample uniform within ten days.

　　(2) Please fill in the enclosed enrollment card and mail it today.

　　(3) Don't hesitate to call, write or e-mail us for further inquiry.

　　(4) Please log onto the website of our company if you would like to place an order or for more information.