营销策略的英语对话-勤学培训网

　　“商务对话”以适应职场生活的商务英语口语对话为目的，内容涉及到商务活动的多个方面。商务英语更多地是传授一种西方的企业管理理念、工作心理，如何和外国人打交道，如何和他们合作、工作的方式方法等等。绍兴美联英语小编为您整理：营销策略的英语对话。

　　营销策略的英语对话-目标

　　I'd like to discuss how we might gain more of the market share.

　　我想谈论一下我们该如何获取更大的市场份额。

　　营销策略的英语对话-背景和挑战

　　We know where our competitors sit and challenges we face.

　　我们已经了解了竞争对手的处境以及我们所面临的挑战。

　　It seems clear to me that the biggest challenge is getting our audience used to the idea of paying for content online.

　　我认为，很明显挑战是让我们的读者接受付费网站内容的理念。

　　营销策略的英语对话-策略和方式

　　What are we going to do about it?

　　我们该怎么做，

　　We have to first understand that it may take some time to change our audience's mind.

　　我们首先得明白，要改变读者的心理需要一定的时间。

　　We still need to offer free content to users while we build our user base.

　　在我们建立用户群的过程中，仍需要提供免费的内容。

　　The internet could be a good way to provide customer service and support.

　　互联网会是提供客户服务和支持的有利途径。

　　We will have to include e-commerce and e-marketing into our marketingplans for this year.

　　我们也得将电子商务和电子营销纳入本年度的营销计划中。

　　营销策略的英语对话-他人经验

　　How are other companies dealing with that?

　　其他公司是怎么处理这个问题的？

　　Many companies are starting to offer paid subscriptions.

　　很多家公司开始提供付费订阅。

　　营销策略的英语对话-情景对话

　　对话场景：总经理召集大家开会讨论如何提高市场份额。他们一致认为大难题在于新的消费形式还缺乏市场认同。总经理建议吸取竞争对手的经验。

　　句型重点：描述严峻的竟争形势，提出举措。

　　Director: Hopefully you've all read through the competitor analysis that was sent to you last week.

　　Tony: Yes, we've done that.

　　Director: Good. What I'd like to do now is discuss how we might gain more of the market share. We know where our competitors sit and the challenges we face.Tony, what would you say our biggest challenge is?

　　Tony: Well, it seems clear to me that the biggest challenge is getting our audience used to the idea of paying for content online.

　　Director: That certainly is a problem. What are we going to do about it?

　　Tony: Well, we have to first understand that it may take some time to change our audience's mind about what they pay for online.
　　Director: That's a good point. How are other companies dealing with that?
　　Tony: Well, many online newspapers are starting to offer paid subscriptions for some of the archived content.

　　Director: Is that something we should consider?

　　Tony: Definitely. Of course, we still need to offer free content to users while we build our user base.

　　Director: That sounds very sensible. OK, I'd like you all to take the next ten minutes to discuss some more ideas.

　　总经理：希望大家都已经看过了上周送过来的关于竞争对手的分析报告。

　　托尼：是的，我们都看完了。

　　总经理：很好。我现在想要做的是讨论一下我们该如何获取更大的市场份额。我们已经了解了竞争对手的位置以及我们所面临的挑战。托尼，你认为我们挑战是什么？

　　托尼：嗯，我认为，很明显，挑战是让我们的读者接受付费网站内容的理念。

　　总经理：这确实是个问题。我们该怎么做？

　　托尼：嗯，我们首先得明白，要改变读者关于网站付费内容的观念，需要一定的时间。

　　总经理：你说得很对。那其他公司是怎么处理这个问题的？

　　托尼：嗯，很多家网上报纸开始对一些存档的内容实施付费订阅的措施。

　　总经理：这个措施值得我们考虑吗？