关于广告的英语对话,关于广告的英语文章Popular Advertising Media
A: Have you ever noticed that these days you can find all kinds of leaflets in your mailbox?
B: Yes. And catalogues, too.
A: Sometimes I really enjoy reading them. I always wonder if it costs a lot to make them.
B: It does, actually. But by using this direct mail advertising, the company can expect a high response
rate,which is good for their products.
A: You see, there are also billboards, posters and neon signs everywhere. Most of them are really good.
B: We call it the outdoor advertising.
A: Oh, yes. I forgot you once worked for an advertising agency.
B: You are right. That's how I know all this. Actually, you just mentioned two ways of advertising classified by medium.
A: Well, what other kinds of media are there?
B: Quite a few. For example, newspapers have always been adopted as a primary advertising medium because they are closely related to people's life.
A: I know that. There is classified advertising, such as "Help Wanted", "Houses for Sale".
B: Yes. But that's just a part of it. Newspaper advertisements also include preprinted inserts, display advertising and public notices.
A: That's amazing. I never knew that before.
B: Magazines can also be used as an ad medium.Advertisements in prestigious magazines can help the advertised products win a good reputation.
A: All right. Do you think newspaper and magazine advertisements are challenged by television commercials?
B: Perhaps that's true. But psychologically, people tend to believe what is in black and white.
A: I agree. But television can transmit ad messages to everyone alike. Newspapers and magazines are
not attractive to the illiterate. But television is fascinating to them.
B: Right. TV commercials are capable of producing strong artistic impact, leaving a deep impression on the audience's minds.
A; That's because television can combine moving pictures with good acoustics.
B: Moreover, whether consumers are interested or not, repetition of commercials helps make products well-known and bring out their special qualities.
A: I suppose you are right. But I usually concentrate on watching TV programs instead of TV commercials.
B: We take that as one limitation of television as an advertising medium.
A: Is it more expensive to make TV commercials?
B: Oh, yes. Without a doubt, television advertising is the most expensive.
A: That's what I think.
B: Another type of ad is radio advertising. Radio broadcast really is universally heard.
A: But I think the number of audience listening to the same radio commercials is limited.
B: It's true. Each advertising medium has its own strong and weak points.
A: So a general knowledge of these most popular advertising media will help companies make correct choices concerning advertising media.
B: Yes. Usually a company employs several different kind of media at the same time.
A: I should say it works. 标签：关于广告的英语对话,关于广告的英语文章
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