商务英语市场分析报告

  商务英语市场分析报告-江门美联英语
  主持人做介绍
  The first presentation is by John, Marketing Manager for Asia.第一场报告由约翰讲,他是亚洲区的营销经理。
  报告开场白
  What I’d like to talk about briefly is the use of interactive whiteboards in thelast five years我想简单谈谈过去5年中互动电子白板的使用。
  Feel free to interrupt me with questions at any time.如果大家有任何问题,请随时打断我。
  Can everyone see the overhead screen?大家能看到头上方的屏幕吗?
  说明图表数据
  If you have a look at the green line on this chart, you can see that there hasbeen a steady increase in the use of this product over the last five years.
  如果你看着这张图表上的绿线,就会发现在过去5年中这种产品的使用量在逐步增加。
  The orange line here shows that there was a sharp increase in sales after thefirst year one.橙色线显示出销量在第一年后猛增。
  There was a dip in year 3 and sales did not recover after that.在第三年后却突然下跌,自此销量始终没有恢复。
  结论和建议
  The good news is that…The bad news is that…好消息是……坏消息是……I recommend that we optimize sales by reaching out to more customersonline.我建议通过发展在线用户来优化销售。
  情景对话
  对话场景:约翰在做一个市场分析报告。他描述了几年来的销售情况,后总结优势和劣势,并提出了改进办法。
  句型重点:解释图表,说明数据变化和市场形势。
  Amy: Good morning everyone. It's great to see so many
  people here today. The first presentation is by John,Marketing Manager for Asia.
  John:Thanks, Amy. What I’d like to talk about briefly isthe use of interactive whiteboards in the last five years.
  Feel free to interrupt me with questions at any time.
  Amy: Sorry, John,but if you could speak up a bit, thepeople in the back will be able to hear.
  John:Sorry about that. Can everyone see the overheadscreen?
  Amy: Yes, it's very clear.
  John:OK,let’s begin. If you have a look at the greenline on this chart,you can see that there has been asteady increase in the use of interactive whiteboards overthe last five years. But what does this orange line show?
  Amy:The sales of interactive whiteboards?
  John:That’s correct,Amy. The orange line here showsthat there was a sharp increase in sales after the firstyear one,but then there was a dip in year three andsales did not recover after that.
  Amy:What does that mean for our company?
  John: Well, the good news is that people are using ourwhiteboards. The bad news is that we aren't makingmoney from our customers. I recommend that weoptimize sales by reaching out to more customers online.
  江门美联英语小编译文:
  艾米:各位,早上好。今天看到这么多人在场,我非常高兴。第一场报告由约翰讲,他是亚洲区的营销经理。
  约翰:多谢,艾米。我想简单谈谈过去5年中互动电子白板的使用。如果大家有任何问题,请随时打断我。
  艾米:对不起,约翰,你能说大声点吗?让后面的人也能听清楚。
  约翰:对不起。大家能看清头上方的屏幕吗?
  艾米:能,非常清楚。
  约翰:好的,我们开始吧。如果你看着这张图表上的绿线,就会发现在过去5年中,互动电子白板的使用量在逐步增加。但是,这条橙色线显示了什么呢?
  艾米:是互动电子白板的销售量吗?
  约翰:不错,艾米。在这里,橙色线显示出销量在第一年后猛增,但是在第三年却突然下跌,自此销量始终没有恢复。
  艾米:这对于我们公司意味着什么?
  约翰:嗯,好消息是人们正在使用我们公司的白板。坏消息是我们并未从客户那里赚到钱。因此我建议,通过发展在线用户来优化销售。
以上是江门美联英语小编整理的商务英语丨市场分析报告的学习内容。

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