商务英语竞争对手分析报告-绍兴美联英语
分析方法
We'd like you to look at the look and feel of their websites.
我们希望你能查看一下他们网站的外观以及给人的直观感觉。
We’d also like you to look at their target audience，subion models，and pricing systems.
我们想让你研究一下他们的目标受众、订阅模式和定价制度。
Do you want me to look for any up and coming competitors?
你想让我找一些未来潜在的竞争对手吗?
What other criteria do you have for this analysis?
你对这个分析还有什么其他要求?
Would you like me to add my recommendations at the end of the report?
你想要我在报告结尾处提出我的建议吗?
分析结果
Our biggest rival in the high-end market一ABC一is ranked number one，we are a close second.
我们在高端市场的大竞争对手-ABC，目前排名靠前位。我们紧随其后。
Our major competitor, DEF，is quickly catching up. Their market share forthe last quarter was only 1 % lower than ours.
我们的主要竞争对手DEF公司正在迎头赶上。上季度他们的市场份额只比我们低1%.
建议
We will become more competitive if we can hold on to our strategy of lowerprices.
如果我们保持低价策略就会具有更强的竞争力。
情景对话
对话场景:经理凯文让卡罗尔做一份对手网站的分析。卡罗尔仔细询问了报告的写要求。
句型重点：说明对手分析报告的写作要求。
Kevin:What we'd like you to do is analyze our maincompetitors online.
Carol:OK. Where would you like me to begin?
Kevin:Well，we've identified our competitors already.
You'll find the list in the email Rob sent this morning.
Carol: Do you want me to look for any up and comingcompetitors and add them to the list?
Kevin:Yes，that would be great. But don't spend toomuch time on that.
Carol:OK. What other criteria do you have for thisanalysis?
Kevin:First of all，we'd like you to look at the look andfeel of their websites.
Carol:OK, do you want me to include screen shots inthe report?
Kevin:That would be helpful. Thanks. We'd also like youto look at their target audience，subscription models，and pricing systems
Carol:How much time do you anticipate this will take?
Kevin:I would guess this will take about three days.
Carol:Would you like me to add my recommendationsat the end of the report?
Kevin:That’d be great. Email me if you have anyquestions.
绍兴美联英语小编译文：
凯文:我们想要你分析一下我们的主要网上竞争对手。
卡罗尔:好的。您想让我从哪方面开始分析?
凯文:嗯，我们已经确定了竞争对手。你能在罗勃今天上午发给你的电子邮件中找到那份名单。
卡罗尔:您想让我找一些潜在的竞争对手，并将他们加入名单中吗?
凯文:是的，那就太好了。但在这上面不要花太多时间。
卡罗尔:好的。您对这个分析还有什么其他要求?
凯文:首先，我们希望你能查看一下他们网站的外观和给人的感觉。
卡罗尔:好的，您想要我在报告中用一些截屏吗?
凯文:那会很有帮助的，多谢。我们还希望你能研究一下他们的目标受众、订阅模式和定价制度。
卡罗尔:您预计这将需要多少时问?
凯文:我想着大约需要3天的时间。
卡罗尔:您希望我在报告结尾处提出我的建议吗?
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