商务英语区域市场分析报告-勤学培训网

　　商务英语区域市场分析报告-沈阳美联英语

　　研究范围

　　We’re going to look at the sales figures for the Spain，China and USmarkets.

　　我们将要看一下西班牙、中国和美国市场的销售数据。市场表现

　　From the first quarter to the second quarter the US market actually had anincrease in sales by 5%.

　　从第一季度到第二季度，美国市场销量实际上增长了5%

　　oThe sales in China rose by 2%.
　　中国市场销量增长了2%。

　　Our exports have been selling well, as has our domestic market.

　　与国内市场一样，我们的外贸销量也一直很好。

　　原因

　　Production costs have sky-rocketed.

　　生产成本迅猛增长。

　　Last year at this time, we were paying 30% what we are now paying peritem.

　　去年这个时候，我们的单位产品的成本支出只占现在的30%。

　　The change in exchange rates has worked in our favor.

　　汇率的改变有利于我们。

　　This has helped to offset the production costs marginally.

　　这稍微抵消了生产成本的增长。

　　情景对话

　　对话场景:Mark的报告描述了公司在3个国家的销售情况，以及由成本和利率变化所带来的影响。

　　句型重点:描述不同地区的销售业绩。

　　Mark:Today we're going to look at the sales figures forthe Spain，China and US markets.

　　First of all，the sales in these markets have been betterthan expected. Despite the fact that we've been in arecession for the last few quarters, from the first quarterto the secend quarter the US market actually had anincrease in sales by 5%. Likewise, over the same periodof time，Spain saw an increase of 3.5%. The sales inChina rose by 2%.

　　Unfortunately, it is not just the sales figures that haveincreased. Production costs have sky-rocketed. Last yearat this time，we were paying 30% what we are nowpaying per item. This has cut into our profits significantly.

　　Fortunately, we have also seen a change in exchangerates that has worked in our favor. This has helped tooffset the production costs marginally.

　　Our exports have been selling well，as has our domesticmarket. Looking at profit only，our domestic markethas done better. This is probably due to the fact thatour clients tend to purchase local products more thaninternational products during tough times like these.

　　Looking at our domestic market in more detail，you cansee that the sales had a slight dip in the first quarter, buthave risen dramatically from last year. You can look atpage thirty-two of your document for more information.

　　That is the end of my presentation on sales figures in ourregional markets. I expect you all have questions，sofeel free to ask.

　　沈阳美联英语小编译文：

　　马克:今天我们将看一下西班牙、中国和美国市场的销售数据。

　　首先，这些市场的销售情况比预计的要好。尽管在过去几个季度中经济处于衰退期，但从第一季度到第二季度的美国市场销量实际上增长了5%。同样，在同一时期，西班牙市场增长了3.5%，中国市场增长了2%0遗憾的是，不光销售数据增加了。生产成本也在迅猛增长。去年这个时候，我们的单位产品的成本支出只占现在的30%。这就大大削减了我们的利润。

　　幸好汇率的改变有利于我们。这稍微抵消了生产成本的增长。

　　与国内市场一样，我们的外贸销量也一直很好。仅看利润方面.我们的国内市场做得更好。这或许是因为，在像现在的经济萧条期内，客户更乐意购买当地产品而不是国际产品。

　　如果对国内市场进行更细致地研究，就会发现第一季度的销量略微有所下滑，但自去年起销量开始猛增。大家如果想要了解更多情况，可以查看文件第32页。

　　我对区域市场的销售数据的说明到此为止。如果大家有什么问题，请随时向我询问。
以上是沈阳美联英语小编为大家提供的商务英语区域市场分析报告的学习内容。